About the Role

Our client is seeking a results-driven Content & Growth Marketing strategist with a strong focus on lead generation. The ideal candidate should have a strong background in developing and executing digital marketing campaigns that attract and convert potential clients. 

Key Responsibilities:

• Develop and execute lead generation strategies through digital marketing campaigns.
• Optimize and manage paid advertising (Google Ads, LinkedIn Ads, Facebook/Instagram Ads, etc.) to drive qualified leads.
• Implement and monitor SEO and content marketing strategies to enhance online visibility.
• Oversee and manage social media accounts, ensuring consistent engagement and growth.
• Create compelling email marketing campaigns for both potential clients and job seekers.
• Utilize data analytics tools (Google Analytics, HubSpot, etc.) to track, measure, and optimize campaign performance.
• Develop landing pages, lead magnets, and marketing funnels to enhance conversion rates.
• Collaborate with the sales and recruitment teams to align marketing strategies with business objectives.
• Stay up-to-date with digital marketing trends and best practices to ensure continuous innovation.

Requirements

• Proven experience as a digital marketing manager/strategist in a B2B setting, preferably in recruitment or HR services.
• Strong knowledge of SEO, PPC, social media marketing, email marketing, and content marketing.
• Experience with CRM and marketing automation tools (HubSpot, Zoho, etc.).
• Ability to create and implement effective lead generation strategies.
• Excellent analytical skills and experience using Google Analytics or similar tools.
• Familiarity with LinkedIn outreach and automation tools.
• Certification in Google Ads, HubSpot, or digital marketing is a plus.
• Knowledge of B2B marketing and employer branding.
• Strong written and verbal communication skills.
• Ability to work independently with minimal supervision.
• Creative mindset with a data-driven approach to marketing

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