About Us

About People and Partners group

People & Partners Group is a global HR consulting and management firm that provides a one-stop source for clients across different industries in the US, the UK, India, Africa, and the Middle East; including Fortune 500 companies. We offer a range of services including executive recruitment, corporate training, salary survey, payroll management, outsourcing, HR audit, career coaching, CV writing, and interview coaching. Our goal is to help our clients achieve their business objectives by giving them access to specialized experts and innovative HR solutions that drive scale, speed to market, and employee retention. We prioritise transparency, accountability, and operational flexibility to serve our clients better.

Job Description

About the Role

Trade Marketing Manager is to drive the execution of trade marketing initiatives and enhance brand visibility in retail and distribution channels. The ideal candidate will collaborate with cross-functional teams to develop trade strategies, optimize promotional activities, and ensure effective brand positioning in the Ghanaian market.

Responsibilities

• Develop and implement trade marketing strategies to drive sales growth and market share.
• Plan and execute promotional campaigns, in-store activations, and merchandising strategies to maximize product visibility.
• Collaborate with the sales and marketing teams to ensure alignment of trade marketing initiatives with overall brand strategies.
• Analyze market trends, competitor activities, and consumer insights to develop data-driven trade marketing strategies.
• Manage relationships with key retailers, distributors, and trade partners to optimize brand presence and promotional effectiveness.
• Monitor and evaluate the performance of trade marketing activities, providing insights and recommendations for continuous improvement.
• Oversee trade marketing budgets and ensure cost-effective execution of marketing programs.
• Lead and mentor the trade marketing professionals.
• Develop and manage point-of-sale materials, ensuring consistency in branding and messaging.
• Train and support the sales team on trade marketing initiatives, product positioning, and promotional activities.
• Ensure compliance with company policies and local regulations in all trade marketing activities.
• Establish Key Performance Indicators and metrics to measure success of trade marketing initiatives.
• Serve as a spokesperson for the team in stakeholders meetings, ensuring customer marketing is well represented.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications or a related field. A Master’s degree is a plus.
• Minimum of 5 years of experience in trade marketing, brand management, or sales within the FMCG sector.
• Strong commercial background (Sales and marketing)
• Bilingualism is an asset (French and English)
• Great interest in the consumer goods market, it’s banner and it’s competitors.
• Strong negotiation and relationship management abilities.
• Proficiency in Microsoft Office Suite and trade marketing analytics tools.
• Strong communication and presentation skills.

Key Competencies:

• Strategic thinking and ability to translate insights into actionable trade marketing plans.
• Strong commercial acumen and business development mindset.
• Ability to work collaboratively with internal and external stakeholders.
• Results-driven with a strong focus on execution.
• Flexibility and adaptability in a fast-paced environment.