About the Role
We are looking for a dynamic and results-driven Marketing Executive to join our client’s team. The purpose of the role is to improve brand and product awareness of the company and increase sales and leasing through carefully crafted and executed strategies.

Key Responsibilities:

• Campaign Management: Develop, execute, and manage marketing campaigns across various channels (digital, print, social media) to increase brand awareness and drive sales.
• Market Research: Conduct market analysis to identify trends, customer needs, and competitive landscape, and provide actionable insights to enhance branding and marketing strategies.
• Social Media Management: Oversee social media accounts, create engaging content, monitor performance, and interact with followers to build a strong online community and increase brand visibility.
• Content Creation: collaborate with the internal / external design team to produce high-quality marketing materials, including brochures, newsletters, promotional content, advertisements, and email campaigns in line with the brand voice.
• Collaboration: Work closely with cross-functional teams (sales, product development, design) and external marketing partners to execute marketing objectives.
• Performance Tracking: Monitor, analyze and report on the performance of marketing campaigns using relevant metrics and analytics tools, facilitating data-driven decision-making.
• Event Planning: Lead the organizing of promotional events and marketing campaigns to promote products and services, including webinars, trade shows, and community events.
• Website: Maintain the company’s website and ensure it is up to date with relevant content.
• Budget Management: Manage the marketing budget and ensure that all marketing activities are executed within budget constraints.

Key Performance Indicator:

• Lead Generation and Client Data Management (Number of Leads Generated): Measures the quantity of new leads from marketing efforts and Client Data Management: a complete and detailed database (e.g., contact information, preferences/interest, etc.), tracked against those successfully converted by the sales /leasing team).
• Website Traffic (Total Visits): Overall traffic to the company’s website, Organic Traffic: Traffic that comes from search engines, which reflects SEO effectiveness) & Bounce Rate: Percentage of visitors who leave after viewing only one page, which can indicate website quality).
• Social Media Management and Engagement (Engagement Rate): Likes, comments, shares, and other interactions relative to the audience size & Followers Growth: The increase in followers across social platforms).
• Brand Awareness (Impressions/Reach): Number of times your content is viewed (impressions) or the number of people who see it (reach) & Share of Voice: A measure of how much your brand is discussed compared to competitors).
• Content Marketing Performance (Blog Traffic/Views): How many views each blog or piece of content gets & Content Shares: How often your content is shared, which is a measure of its virality and relevance).
• Customer Acquisition Cost (CAC): Measures the cost of acquiring a new customer, which includes all marketing and advertising spend divided by the number of new customers gained.
• Email Marketing Metrics (Open Rate): Percentage of recipients who open an email, Click-Through Rate (CTR): Percentage of people who clicked a link within the email & Unsubscribe Rate: Measures how many people unsubscribe after receiving an email).
• Campaign Performance (Return on Investment (ROI): The financial return generated from marketing campaigns & Cost Per Acquisition (CPA): The cost of acquiring one customer through a particular marketing campaign).
• Customer Retention and Loyalty (Customer Lifetime Value (CLV): How much a customer is worth over their relationship with the company & Retention Rate: Measures how many customers return for repeat business).
• Sales/Leasing Metrics (Sales Revenue and Occupancy rates): The amount of revenue generated directly through marketing activities, Sales Growth: The percentage increase in sales and leasing for both residential and commercial properties over a period).

Requirements

• Bachelor’s degree in marketing, Business Administration, Communications, or related field.
• Proven experience (5 years) in marketing, digital marketing, or related roles preferably in a corporate or agency environment.
• Strong understanding of current marketing trends, social media platforms, and digital marketing techniques.
• Excellent communication, writing, and interpersonal skills.
• in digital marketing software (e.g., CRM, email marketing tools) and analytics tools (e.g., Google Analytics, social media analytics).
• Basic understanding of SEO, SEM, and content marketing strategies.
• Creative thinking with the ability to generate innovative ideas and solutions.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Ability to work both independently and collaboratively in a fast-paced environment.
• Experience with graphic design tools (Adobe Photoshop, Canva, etc.) is a plus.
• Knowledge of marketing automation platforms.
• Experience in the real estate industry is a plus.